Do You Need a Website If You Have a Facebook Page?

For plenty of Nepali businesses a Facebook page really is enough, and being sold a website you do not need is a genuine waste of money. So here is the honest line.

When a page is genuinely enough

If your customers find you by word of mouth, if they message you to order, and if your business runs on repeat buyers who already know your name, a well-run page does the job. It is free, your customers are already there, and messaging is how people in Nepal prefer to buy from small businesses.

A website would add polish. It would not add customers. Spend the money on stock or staff instead.

When it starts costing you

Four situations flip the answer.

People search for what you sell, not who you are. Someone needing a curtain supplier in Chabahil types that into Google. A Facebook page rarely surfaces for that kind of search. A simple website can.

You need to be checked out. Corporate customers, schools, NGOs and anyone spending a larger amount will look you up before they commit. A page with fourteen followers and a post from last year answers their question, just not in your favour.

Your catalogue is bigger than a feed. Once you have more than a handful of products, a feed is a bad way to browse. Customers cannot filter, cannot see prices without opening a post, and cannot find the thing they saw last week.

You want to be reachable without an app. Not everyone uses Facebook, and messaging is not how everyone wants to buy. A phone number and an email on a page you control removes that barrier.

The part people underestimate

Your page is not yours. The platform decides who sees your posts, and that has changed repeatedly in ways that reduced reach for businesses. Pages get restricted for reasons that are hard to appeal, sometimes wrongly, and there is no support line worth calling.

If your entire customer relationship lives there, you are one automated decision away from losing it. A domain and a website are the only parts of your presence you actually own.

That is not an argument for abandoning social. It is an argument for the social page pointing somewhere you control.

What the cheapest useful website looks like

Not a template with a stock photo and a paragraph about excellence. Four things.

What you sell, in the words a customer would use. Prices, or at least a range, because a business that hides prices loses people who were ready to buy. Where you are and when you are open. How to contact you, with a phone number that dials when tapped.

That is it. Four pages at most. From NPR 25,000, and it will do more for you than a larger site nobody keeps current.

The pattern that works

Keep the Facebook page and post to it as you already do. Put a small, fast website behind it as the thing that shows up in search and the thing you send to anyone who wants to check you out.

Link the two in both directions. The page brings the people who already know you. The site brings the ones who do not, and it is still there whatever the platform decides next.